People talk, and if you play your cards right, it will be about your business. Word-of-mouth marketing is one of the most important strategies your business can implement to drive engagement and referrals. We’ll tell you exactly how you can get people talking and show you real-life word-of-mouth marketing examples.
You may have previously asked yourself, “Is customer service important?” And if you want to build a business that can thrive long-term, you need to understand the answer. When entrepreneurs overlook their customer support structure, they miss opportunities to increase retention – and their bottom line.
Sending a marketing email takes more planning than typing out a message, adding a few images, and pressing send. With email open rates being a major indicator of click conversion and potential profits, your email marketing subject lines matter more than you think. We have the scoop on exactly why they’re so important — and some tips and tricks for writing winning subject lines.
If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
If you want to see consistent growth year over year, you need to set (and meet) a reasonable retention goal. There is simply no other option. Here’s how to cater your marketing and business practices to nurture your current customers.
Want to know the product-promoting secret the best marketers are using? It’s called the marketing mix, and by using its four simple factors, you can create a marketing strategy that will bring your product to the people that need it most.
Get ready to rally your team and celebrate the new year and your business successes from 2022. Reflect on the past year. What did you do right? What can you do better? Build on your business’s accomplishments to make New Year’s resolutions and plan for an even better, more prosperous year in 2023.
Can you send out multiple emails without driving your customers crazy? Yes, and you should! Email campaigns that complement each other and/or target your audience build sales and customer relationships. The possibilities are endless.
If you want to increase engagement with your brand, you will need to publish content on a regular basis. The problem is that it can be difficult to think of new ideas you haven’t yet covered. Beat the brain block and recycle content! Learn why you should take a trip down memory lane and recycle content from the past.
When it comes to using social media for business marketing, it can be tough to know what steps to take to be successful. Here are five key elements to keep in mind.
Remember the Tide Pod Challenge? Tide and its parent company P&G certainly does. The viral phenomenon significantly impacted the business strategy of the brand. Learn more about how the company responded to potentially devastating press — and what lessons all business owners can take away from the incident.
Finding the right tools for lead generation can be tricky. While many paid services are available to find and share leads with businesses, the one you select will vary depending on your industry and needs. That’s why we wanted to cover 6 of the best tools for lead generation that any industry can benefit from (and many of them are free).
