It’s unfortunate how awful some direct mail campaigns are.
Bland, gimmicky postcards that flash catch phrases like “FREE MONEY” and ...
Shaun Buck
I know you're here to learn more about this reliable customer communication channel I rave about, but let me give you a little background ...
Can you handle the truth? You can throw all the money you want at your marketing campaign. You can spend tens of thousands of dollars on ...
An Interview With Shaun Buck
When a dental practice is looking to eliminate patient attrition and multiply referrals, they turn to Shaun ...
Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual ...
To make this upcoming new year your best year yet, I have 3 basic areas of study you’ll want to focus on. A word of warning, though: ...
Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the ...
Most businesses -- yes, even yours -- go about marketing all wrong. I have been helping small business owners for many years (I define ...
Years ago, I owned a direct mail company that specialized in new-mover mailers. Our product was similar to Valpak, in that we created and ...
In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert ...
Generally, personal marketing goes beyond the personal sender and influences the message itself.
The last email we received from ...
My company, Newsletter Pro, has grown nearly 3000 percent in the past five years. Honestly. Most people can only marvel at this kind of ...