When faced with many of today’s advertisements and marketing strategies, fear of the unknown and fear of missing out are two common worries that suck many consumers in — but fear-based marketing does not often retain clients.
Shaun Buck
With online retailers offering unprecedented convenience and brick-and-mortar establishments closing, you may have heard the sentiment that “retail is dying.” TJX stores have overcome these challenges and become retail examples for a “treasure hunting” model.
When you think about the most successful marketing campaigns you’ve ever seen, what comes to mind? Maybe a campaign that used humor to get its message across. A great marketing campaign stands the test of time and can invoke emotions, memories, or feelings from its viewers.
If you find yourself constantly chasing the next problem, always looking for cracks in the building of your business — look up. Notice all ...
We hear it all the time — it’s cheaper to keep your current customers to make a repeat purchase than it is to find new customers. If you still haven’t marketed to your current customers after the sale, now is a good time to build cohesive customer retention strategies.
The month of October is a special time of year when everything creepy, kooky, mysterious, and spooky is celebrated with the highest level ...
Customer appreciation can be tricky, but it doesn’t have to be! Sometimes we feel like we owe our customers something for their business, or maybe even that they should owe us for all our hard work. Understanding the difference between gratitude and guilt will improve your relationships with your customers and, ultimately, your business.
You may be asking yourself many questions about the value of design: How do you know what a good design is? What are your clients looking ...
Many business owners go about their content marketing strategy all wrong. Yes, it's true! We spend so much time, money, and effort trying ...
For nearly 2 centuries, Heinz has been adding that extra touch to your burgers, hot dogs, and even chicken tenders. During this time many businesses slowed their marketing strategies, but Heinz saw an opportunity to enhance its own.
If you’re trying to build relationships with customers, then you can’t underestimate the power of personal storytelling. But how can you tell customers about yourself without oversharing? Here are some tips for creating captivating personal content without saying too much.
What is a viral marketing strategy, and how can you create one? Well, just ask the Harmon Brothers! With over a billion cumulative video views, these marketing experts have worked on some of the most recognizable viral video campaigns. Here’s how they did it.