Every business leader has their own ideas about how to provide customers with an ideal experience. But is there a customer service golden rule everyone should follow? We think there is! Actually, there are 2, and you can start implementing them right away.
A consumer isn’t going to give your marketing the time of day if it isn’t entertaining. Boring content just doesn’t cut it anymore. Here’s what you can take away from “edutainment” marketing.
Rare is the business that doesn’t have a slow season. But while it might be inevitable, you don’t have to take your slow season lying down. You have options, from finding new strategies to engage leads to using the extra time to strengthen your business model.
Have you ever wondered if you communicate too much or too little with customers and prospects? With too much communication, people opt out and stop paying attention. With too little communication, you miss out on sales. Either your competition got to them before you did — or an existing customer leaves and goes to a competitor because they feel they don't matter to your company. In short, having the wrong communication strategy costs you loads of money in one way or another. Read on to find out how you can ensure your communication frequency is just right.
If you’re wondering why professional development is important as a business owner, look no further. We’ll fill you in on how continued education as an entrepreneur ultimately leads to mastery in your field, not just a few small successes.
If your business isn’t bringing enough leads to grow, your marketing may be stuck in the 1990s! Try using this digital marketing strategy today to generate more leads and bring your lead generation into the 21st century.
Hiring is a nightmare right now, but Newsletter Pro CEO Shaun Buck has been doing it for more than a decade. Read this week’s blog for tips to help you hire through the Great Resignation.
How do you write sales scripts that sell? Creating dynamic sales scripts is the best way to be prepared and ensure you don’t jump to the close before your prospects are ready. Instead, they allow you to guide them gracefully through your sales pipeline.