“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
Small Business Strategy
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
Checking up on your churn rate and maintaining your current client base is crucial. In fact, it’s statistically proven to be more difficult and expensive to find new clients than it is to hang on to the ones you already have. Check out these 3 client-retention tips!
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.
Why hasn’t Amazon killed bookstores? Learn how 2 California booksellers leverage the power of community to keep their shops afloat — and how you can steal their strategies to help your small business compete.
One part of maintaining a successful business is to consistently evaluate your progress. You need to know ROI, expenses, marketing analytics, and more. All of that is important. But when it comes to how you evaluate your management team, it might be time to reevaluate how you evaluate.
This summer, you may notice your employees getting excited about barbecues, weekend trips, spending time with family, and yes, going on vacation. But how can you plan for employee PTO this summer and still keep all your projects on track? Luckily, it may be easier than you think.
Turnover is expensive, time-consuming, and, worst of all, often preventable. So, how do you measure and improve employee satisfaction? Well, it’s likely easier than you think.
If you’re a business owner, then you know a company cannot function without clear, concise, and consistent communication. Read on to see how improved communication within your business can enhance your company culture.