When it comes to building your public brand image, it pays to have good word-of-mouth marketing. After all, what could be better than free ...
small business strategy
Employee health makes a big difference when it comes to job performance, and improving your staff members’ access to fitness resources could result in reduced costs, higher productivity, and better job satisfaction ratings
A company’s Google rating can be extremely stressful for a business owner. There are all sorts of reasons why your reviews or ratings may not be accurate or fair, 90% of Americans rely on online reviews while looking for products and services. Here’s how you can make the best of it, no matter what.
If your business isn’t bringing enough leads to grow, your marketing may be stuck in the 1990s! Try using this digital marketing strategy today to generate more leads and bring your lead generation into the 21st century.
Once you understand what you’re trying to communicate with your customers and prospects, you can then decide how often you would like to engage with them.
“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
Checking up on your churn rate and maintaining your current client base is crucial. In fact, it’s statistically proven to be more difficult and expensive to find new clients than it is to hang on to the ones you already have. Check out these 3 client-retention tips!
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.