Once you understand what you’re trying to communicate with your customers and prospects, you can then decide how often you would like to engage with them.
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“Summer slowdown” refers to a lull in sales or productivity for businesses during the summer months. While this may seem like a cause for concern, you can actually use the summer slowdown time to your advantage. Here’s how.
Success doesn’t just happen — you have to work hard for it. But plenty of hard workers nevertheless see their businesses fail. What are successful people doing differently? Here are a few of their secrets.
It can be hard to plan a solid social media strategy with so much contradictory information circulating. Today, we’re hoping to settle the score on “cross-posting” and “reposting,” and explain why they can benefit your business and help you to get the most out of your content.
Social media can be tricky for small businesses, especially if you have a limited marketing team. Luckily, many tools and platforms make managing your business accounts a breeze!
Checking up on your churn rate and maintaining your current client base is crucial. In fact, it’s statistically proven to be more difficult and expensive to find new clients than it is to hang on to the ones you already have. Check out these 3 client-retention tips!
When it comes to moving your leads through the sales funnel, a lot of people take time to make important purchasing decisions. They also do not respond well to high-pressure sales tactics. So how do you heat up a prospect while not being too pushy?
As things start heating up this summer, you might be wondering what you can do to light a fire under your sales strategy. With summer slowdowns around the corner, now is the perfect time to start warming up some of your leads. Here’s how.
List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
Why hasn’t Amazon killed bookstores? Learn how 2 California booksellers leverage the power of community to keep their shops afloat — and how you can steal their strategies to help your small business compete.