List segmentation is one of the best and easiest ways to improve your print and email marketing campaigns. This strategy allows you to send specialized offers to different groups within your audience — making it easier to connect with your customer and raise your bottom line.
You can’t grow your business if you can’t convert your leads. Many business owners fail to play the long game and miss out on the majority of their leads. With our 8-step plan for long term strategic planning, you’ll convert more leads and boost sales like never before.
“How will people remember me when I’m gone?” We ask ourselves this all the time as human beings. But do we ask it enough as business owners and marketers? Luckily, a little storytelling marketing magic can help create a business legacy that lasts.
Why hasn’t Amazon killed bookstores? Learn how 2 California booksellers leverage the power of community to keep their shops afloat — and how you can steal their strategies to help your small business compete.
One part of maintaining a successful business is to consistently evaluate your progress. You need to know ROI, expenses, marketing analytics, and more. All of that is important. But when it comes to how you evaluate your management team, it might be time to reevaluate how you evaluate.
This summer, you may notice your employees getting excited about barbecues, weekend trips, spending time with family, and yes, going on vacation. But how can you plan for employee PTO this summer and still keep all your projects on track? Luckily, it may be easier than you think.
You know that Newsletter Pro has copy editors — but you may not know that they do far more than fix grammatical errors. Here’s why our team loves having an editing department, and why your content benefits from having them on your side!
When marketing fails, it’s disappointing. But there is good news: A failure means a lesson. We have learned a lot over the years as small-business professionals, and chief among them is how not to make the same marketing mistakes over and over again.
Turnover is expensive, time-consuming, and, worst of all, often preventable. So, how do you measure and improve employee satisfaction? Well, it’s likely easier than you think.
If you’re a business owner, then you know a company cannot function without clear, concise, and consistent communication. Read on to see how improved communication within your business can enhance your company culture.
Newsletter Pro can get your business great results, but we need your help. Our writers interview our clients before writing each newsletter edition. Why do we ask for that type of time commitment? It’s the only way to put out personalized content that will make your relationship marketing efforts a success.
Satisfied customers spend more money and refer friends, but too many companies aren’t investing properly in their customer service teams. We break down how bad customer service affects retention and what your business can do to get back on track.
