2021 is off to a wild start! The news cycle for the last few weeks has been pure chaos. But you can buck the trend in your business and ...
Marketing
In March 2020, I issued a warning to my readers. (And, no, I sadly could not see the future plummeting toward us.) I warned that political ...
If you’re like most other small businesses, your most valuable asset is your customer list. It tells you who your customers are, who ...
In order to continue maximizing your ROI from your newsletter, the first thing you need to do is double-check your mindset. Here’s what I ...
A few years ago, pre-pandemic (time has gotten weird!), I attended 24 or more conferences per year. That was way too much. But it gave me ...
For most businesses, lead generation isn’t the main issue when it comes to increasing sales and growing business. The issues are usually ...
Last year, Amazon made some major changes to the way they ship to their customers. Prime members were used to all sorts of perks, like ...
I was speaking with a private client about a new marketing campaign he was putting together, and he shared the headline and lead magnet he ...
Have you ever marveled at the growth of Amazon, maybe with equal parts awe and fear? I’d bet $100 that you have. Over 26 years, Jeff Bezos ...
A while back, I was on Facebook poking around while I waited for my plane to take off, and I noticed a post that said, “Do you hate ...
I find that people often misunderstand cold marketing versus relationship marketing. Entrepreneurs typically try to apply valid cold ...
Do you remember in 2010 and 2011 when print was out and e-books were all the rage? Everyone was writing an e-book or buying them. The ...