Have you ever wondered if newsletter marketing still works? In this age of social media campaigns, email marketing, and article marketing, ...
Small Business Strategy
It takes one hell of a constitution to take on a $4 billion corporation. But that’s exactly what Ben Cohen and Jerry Greenfield, a couple of hippies with an ice cream parlor in Vermont, did. And yes, we are talking about the famed Ben and Jerry who founded the much beloved Ben & Jerry's Ice Cream.
Want to know the most expensive marketing tool in the world? A poorly managed lead.
Lead generation is, by far, one of the most ...
I know you're here to learn more about this reliable customer communication channel I rave about, but let me give you a little background ...
Think about all your relationships, past and present. How many of them started because you were introduced to someone through a mutual ...
To make this upcoming new year your best year yet, I have 3 basic areas of study you’ll want to focus on. A word of warning, though: ...
Is it possible to build customer loyalty with consumers who have never been to your business before? According to theories surrounding the ...
Most businesses -- yes, even yours -- go about marketing all wrong. I have been helping small business owners for many years (I define ...
Years ago, I owned a direct mail company that specialized in new-mover mailers. Our product was similar to Valpak, in that we created and ...
In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert ...
My company, Newsletter Pro, has grown nearly 3000 percent in the past five years. Honestly. Most people can only marvel at this kind of ...
Have you ever lost a large sum of money before? If you have, you know that it sucks. What really sucks is when the loss could have been ...